Research & Trends

Research & Trends

What AI Can Research—and What Human Marketers Still Need to Decide

A well-written summary can still be based on the wrong evidence.

Research & Trends

How ChatGPT, Google, Meta, and TikTok Are Reshaping Local Discovery

Guests can encounter the same business through very different questions.

Research & Trends

Meta Business Agent: What Could It Change for Restaurants and Local Services?

Faster answers help only when the answers are dependable.